Why Hashtags Still Matter on Instagram
Despite algorithm changes, hashtags remain a key discoverability lever on Instagram.
The 3-Tier Hashtag Strategy
- Broad hashtags (1M+ posts) — for reach
- Mid-size hashtags (100K - 1M) — for engagement
- Niche hashtags (under 100K) — for relevance
Use AI to Generate Hashtags
Save time with our AI Hashtag Generator — input your topic and get optimized hashtag sets.
Best Practices
- Use 5–15 hashtags per post (not 30)
- Mix branded + generic tags
- Rotate hashtags to avoid shadowban